Media

To celebrate the 50^th anniversary of Sino Group (the ‘Group’), the Group’s member loyalty programme, Sino Club, announces the launch of the ‘Sino Group 50th Anniversary - Creating Better Lifescapes Photo Contest’ (the ‘Contest’). Inspired by the Group’s vision, ‘Creating Better Lifescapes’, as the theme, the Contest encourages avid photographers to capture the beauty in their communities around the subject of ‘Green Living’, ‘Innovative Design’ and ‘Community Spirit’. Participants of the Contest stand the chance to win attractive prizes with a total estimated value of HK$138,000 including the latest X-T4 and X-T30 II camera models sponsored by FUJIFILM, Sino Hotels accommodation and dining vouchers as well as S coupons sponsored by the Group.

Over the past 50 years, Sino Group has committed itself to the vision of ‘Creating Better Lifescapes’ by continuously shaping the cities we call home, where people live, work, and play, through the three interconnected pillars of ‘Green Living’, ‘Innovative Design’ and ‘Community Spirit’. Sino Club hopes to encourage the Contest’s participants to appreciate the community’s special moments as they take photos at the Group’s properties, and use their photos to tell the story of the city’s transformation, architectural vision, cultural heritage, community connections, craftsmanship, and natural landscapes. Through the Contest, the experience of engaging with the community and the environment through the medium of photography will immerse participants into the vision of Creating Better Lifescapes, and of the importance of sustainable development. With Christmas around the corner, it is the perfect time to capture the city at its most joyous, adorned with dazzling decorations.

The ‘Sino Group 50^th Anniversary - Creating Better Lifescapes Photo Contest’ comprises two groups – the Open Group and the Student Group – both of which are open for online submissions from now until 23 January 2022. Submissions will be reviewed by a judging panel of representatives from Sino Group, Fuji Photo Products Co. Ltd., the Urban Renewal Authority and professional photographers of FUJIFILM X-Photographer. Winners’ works will also be displayed at the ‘Creating Better Lifescapes’ Photo Exhibition from 23 April 2022 onwards. Sino Club will also organise a series of free photography workshops to be held at locations such as Tai O and Hong Kong Gold Coast during the Contest period to encourage public participation. In addition to the final winners selected by the judges, public can vote for the ‘Most Liked’ Award on the Contest website between 1 and 11 February 2022.

For further details, please visit the Photo Contest website: https://photocontest.sinoclub.com/en/ .

About Sino Group

Established in 1971, Sino Group comprises three listed companies – Sino Land Company Limited (HKSE: 0083), Tsim Sha Tsui Properties Limited (HKSE: 0247), Sino Hotels (Holdings) Limited (HKSE: 1221) – and private companies held by the Ng Family.

As one of Hong Kong’s leading property developers with core businesses in property development and investment, Sino Group has grown with the communities it serves. The Group’s business interests comprise a diversified portfolio of residential, office, industrial, retail and hospitality properties across Hong Kong, mainland China, Singapore and Australia, and has developed over 250 projects, spanning more than 130 million square feet. Its core business assets are further complemented by property management services, hotel investment and management, including The Fullerton Hotels & Resorts and other affiliate brands.

With over 11,000 committed staff members, the Group strives to fulfil its vision of Creating Better Lifescapes with a focus on three interconnected pillars – Green Living, Community Spirit and Innovative Design – shaping the cities we call home where people live, work and play. Sustainability is central to what we do as we seek to create value for stakeholders and make business a driver of sustainability for a better future.

www.sino.com

Media Contact

For more details please contact:

Gloria Chan | gloriachan@sino.com | (852) 2132 8119 / 9226 7346
Acky Chan | ackychan@sino.com | (852) 2132 8815 / 9223 5793

Updated by 21 January 2022